{"id":1858,"date":"2026-06-19T19:12:26","date_gmt":"2026-06-19T18:12:26","guid":{"rendered":"https:\/\/eurocarsummer.com\/?p=1858"},"modified":"2026-06-19T19:12:28","modified_gmt":"2026-06-19T18:12:28","slug":"the-ferrari-luce-should-have-been-a-dino","status":"publish","type":"post","link":"https:\/\/eurocarsummer.com\/en\/the-ferrari-luce-should-have-been-a-dino\/","title":{"rendered":"The Ferrari Luce Should Have Been a Dino"},"content":{"rendered":"<style>.kb-image1858_96f02a-72 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1858_96f02a-72 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"962\" src=\"https:\/\/eurocarsummer.com\/wp-content\/uploads\/2026\/06\/Ferrari-Dino.webp\" alt=\"\" class=\"kb-img wp-image-1859\" srcset=\"https:\/\/eurocarsummer.com\/wp-content\/uploads\/2026\/06\/Ferrari-Dino.webp 1024w, https:\/\/eurocarsummer.com\/wp-content\/uploads\/2026\/06\/Ferrari-Dino-300x282.webp 300w, https:\/\/eurocarsummer.com\/wp-content\/uploads\/2026\/06\/Ferrari-Dino-768x722.webp 768w, https:\/\/eurocarsummer.com\/wp-content\/uploads\/2026\/06\/Ferrari-Dino-13x12.webp 13w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_c3da43-e9, .wp-block-kadence-advancedheading.kt-adv-heading1858_c3da43-e9[data-kb-block=\"kb-adv-heading1858_c3da43-e9\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_c3da43-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_c3da43-e9[data-kb-block=\"kb-adv-heading1858_c3da43-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_c3da43-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_c3da43-e9[data-kb-block=\"kb-adv-heading1858_c3da43-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_c3da43-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_c3da43-e9\">La polvere si \u00e8 posata sul reveal della Ferrari Luce, quindi sono pronto a condividere quello che penso davvero, per quanto riguarda Ferrari come azienda.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_befbbd-18, .wp-block-kadence-advancedheading.kt-adv-heading1858_befbbd-18[data-kb-block=\"kb-adv-heading1858_befbbd-18\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_befbbd-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_befbbd-18[data-kb-block=\"kb-adv-heading1858_befbbd-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_befbbd-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_befbbd-18[data-kb-block=\"kb-adv-heading1858_befbbd-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_befbbd-18 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_befbbd-18\">Ferrari si \u00e8 sempre vantata di essere la migliore, e di solito questo significava essere la pi\u00f9 veloce. Negli ultimi anni, questo ha significato che non avrebbero reintrodotto il cambio manuale, perch\u00e9 \u00e8 pi\u00f9 lento. Guardano invece al futuro. Ora, nell&#8217;inseguire un&#8217;auto elettrica, hanno adottato lo stesso approccio. Non volevano semplicemente mettere una batteria in una normale Ferrari sportiva; volevano creare quella che sarebbe stata la migliore auto elettrica, il che significa una forma a goccia, come una Prius.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_7094ea-38, .wp-block-kadence-advancedheading.kt-adv-heading1858_7094ea-38[data-kb-block=\"kb-adv-heading1858_7094ea-38\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_7094ea-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_7094ea-38[data-kb-block=\"kb-adv-heading1858_7094ea-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_7094ea-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_7094ea-38[data-kb-block=\"kb-adv-heading1858_7094ea-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_7094ea-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_7094ea-38\">Il problema \u00e8 che non solo \u00e8 brutta, costosa e noiosa, ma che Ferrari come societ\u00e0 quotata in borsa \u00e8 valutata cos\u00ec in alto grazie al suo multiplo. Il suo rapporto prezzo\/utili \u00e8 il doppio rispetto a quello di un costruttore automobilistico tradizionale, perch\u00e9 il suo marchio \u00e8 cos\u00ec forte da poter ottenere margini molto pi\u00f9 elevati.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_e1abcb-14, .wp-block-kadence-advancedheading.kt-adv-heading1858_e1abcb-14[data-kb-block=\"kb-adv-heading1858_e1abcb-14\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_e1abcb-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_e1abcb-14[data-kb-block=\"kb-adv-heading1858_e1abcb-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_e1abcb-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_e1abcb-14[data-kb-block=\"kb-adv-heading1858_e1abcb-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_e1abcb-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_e1abcb-14\">Ferrari ha gi\u00e0 danneggiato il proprio marchio con la Purosangue e con il deprezzamento della SF90. Ora, la Luce \u00e8 la goccia che ha fatto traboccare il vaso. Anche se vendessero tutti gli esemplari della Luce \u2014 tutti a miliardari mediorientali che vogliono avere il prossimo supercar \u2014 il danno che la produzione di una Ferrari cos\u00ec poco desiderabile ha arrecato al marchio Ferrari \u00e8 immenso e far\u00e0 scendere in futuro quel multiplo di borsa. Quindi anche nello scenario pi\u00f9 positivo, in cui la Luce va esaurita, Ferrari come azienda ci perde comunque.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_932a80-1c, .wp-block-kadence-advancedheading.kt-adv-heading1858_932a80-1c[data-kb-block=\"kb-adv-heading1858_932a80-1c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_932a80-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_932a80-1c[data-kb-block=\"kb-adv-heading1858_932a80-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_932a80-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_932a80-1c[data-kb-block=\"kb-adv-heading1858_932a80-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_932a80-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_932a80-1c\">Cosa avrebbero dovuto fare? Personalmente non mi dispiace che Ferrari volesse produrre un veicolo elettrico, e forse avrebbe anche dovuto farlo per cercare di rimanere rilevante e testare nuove tecnologie. Ma non avrebbe dovuto farlo sotto il marchio Ferrari.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_4bae2c-97, .wp-block-kadence-advancedheading.kt-adv-heading1858_4bae2c-97[data-kb-block=\"kb-adv-heading1858_4bae2c-97\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_4bae2c-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_4bae2c-97[data-kb-block=\"kb-adv-heading1858_4bae2c-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_4bae2c-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_4bae2c-97[data-kb-block=\"kb-adv-heading1858_4bae2c-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_4bae2c-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_4bae2c-97\">Esiste un precedente storico: alla fine degli anni &#8217;60, quando volevano costruire una sportiva di fascia pi\u00f9 accessibile attorno al loro V6 vincitore di gare, costruirono la Dino e presero la decisione di commercializzarla sotto un marchio diverso. In questo modo, se fosse stato un fallimento, non avrebbe danneggiato il marchio Ferrari per le auto tradizionali, e se fosse stato un successo \u2014 com&#8217;\u00e8 stato \u2014 avrebbero potuto in seguito affermare che erano Ferraris fin dall&#8217;inizio.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_6f858e-18, .wp-block-kadence-advancedheading.kt-adv-heading1858_6f858e-18[data-kb-block=\"kb-adv-heading1858_6f858e-18\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_6f858e-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_6f858e-18[data-kb-block=\"kb-adv-heading1858_6f858e-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_6f858e-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_6f858e-18[data-kb-block=\"kb-adv-heading1858_6f858e-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1858_6f858e-18 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_6f858e-18\">La Luce avrebbe dovuto essere costruita sotto un marchio diverso. Credo che mettere il cavallino sulla Luce sia stato un errore che segna la fine dell&#8217;azienda cos\u00ec come la conosciamo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La polvere si \u00e8 posata sul reveal della Ferrari Luce, quindi sono pronto a condividere quello che penso davvero, per quanto riguarda Ferrari come azienda.<\/p>","protected":false},"author":1,"featured_media":1859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli"],"_links":{"self":[{"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/posts\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":1,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"predecessor-version":[{"id":1860,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/posts\/1858\/revisions\/1860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eurocarsummer.com\/en\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}